Abstract
The research delivers insights and statistics about Graphic Communication (GC) workforce progression. This research will showcase findings on the engagement levels of GC students’ post-internship and the significance of academic-industry partnerships in initiating and sustaining student internship programs and talent acquisition. This study delves into the evolution of the GC workforce, emphasizing the importance of student feedback post-internship and the pivotal role of academicindustry collaborations. We present findings from an International Review Board (IRB) approved study conducted in 2021 and again in 2024 involving GC students who underwent a required industry internship. A unique survey, crafted through a joint academic-industry effort, was deployed to gain deeper insights into student preferences, industry attractiveness, and strategies for securing and retaining internships and emerging talent in the Graphic Communications sector. The data provided illuminates student perspectives on initial GC domain job preferences, long-term aspirations, and criteria that define a desirable workplace.
