Preview for The Impact of Commercial Laundering on Brand Color Durability on Printed Textiles

The Impact of Commercial Laundering on Brand Color Durability on Printed Textiles

Erica Walker & Amanda Bridges

Clemson University

Published 2025

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Abstract

This session shows the results of a study that examines the impact of the commercial laundering process on durability across the three printing processes and three textile types. This will mimic how athletic apparel, such as team uniforms, are laundered which tends to use harsh chemicals and a wider range of temperatures for washing and drying which can negatively impact the print and the fabric. This study aims to determine the accuracy and durability of the tested brand colors when applied to various textiles using all three printing processes to guide brand license holders and manufacturers ensuring the production of repeatable brand-accurate prints for team uniforms.