Abstract

Landa printing presses are at the forefront of B1 digital printing and offer a color gamut and visual richness that far exceeds four color process offset printing. Despite advances in production digital printing, many graphic designers—both students and professionals—remain unfamiliar with contemporary print technologies and often lack an understanding of the types of projects that are best suited for nanographic printing, as well as the proper workflow required to prepare files optimized for Landa presses.

This paper examines Landa’s nanographic printing technology through a designer’s lens, with the aim of identifying the technical knowledge and practices that graphic designers need to incorporate into their design process—from initial concept to final production—for this type of printing. It explores nanographic printing and how it differs from offset and other digital printing methods; how designers can develop projects and prepare files that fully leverage its capabilities; and whether these technical considerations should be incorporated into undergraduate design education, which often prioritizes conceptual thinking and human-centered design over production-focused pedagogy.